I was at a Dan Kennedy seminar last week in Anaheim…and he talked about how you gotta polarize your audience…something I’ve known for a while and talk about frequently.
Your job as a marketer is to make your customers KNOW that you are talking to THEM….and make those you are NOT talking to know that too.
You’ll only know that your marketing is effective when your non-prospects begin to COMPLAIN … loudly. Dan said that he only knew that a client was on the right track when one of his prospects called the police. Great story.
And Dan was giddy to tell it.
This all came to life for me when — the day after that Dan Kennedy seminar