home study course – TrafficAndConversion

People ask me why I attend so many trainings, or study so many home study courses.

My answer is the same as the bank robber Willie Sutton. When Sutton was asked why he robbed banks, he replied, " Because that’s where the money is."

I was gone 5 whole days out of last week to attend a very special training course run by Eben Pagan. In attendance were other smart marketers, including Jeff Walker, Lou D’Alo, and Joe Polish…and about 150 other students.

The room was packed for some life-changing information. Want to know what it was about?

"Advanced Learning and Teaching Techniques."

Now, all things being equal, this is NOT a course I would have normally made time for. But since Eben was teaching it, attendance was a non-issue. Of course, I’d go!

And I’m glad I did.

So in this message today, there are TWO VITAL CONCEPTS I want to focus you on. Knowing them each will help you be more successful … starting today.

The first is this:

One of the first lessons you learn in Marketing is that people buy what they want, not what they need.

That’s why you don’t really see a lot of toilet paper selling online, but you can buy an ipod at several thousand websites.

So when Eben Pagan and Wyatt Woodsmall announced their "Advanced Learning and Teaching Technologies" seminar in Los Angeles, I was skeptical.

How are they going to fill the room?

Well, it turns out that about 150 people did fill the room this past week, and it was an incredibly eye opening event.

I was there for all five days, and I’ll boil down what I thought was the most powerful take-away from the event.

For most of us, Learning just means