john carlton – TrafficAndConversion

I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online.

On top of all that, the guy has been through a lot of adversity in his life, and he deserves a little success, and an easier existence.

You probably know someone just like him (or maybe it’s you).

He’s got a lot going for him…
He’s very methodical. (He likes to do the same things over and over again).
He’s driven (he’ll work like heck to get what he wants).

But he’s got a few negatives, as well.

Including, unfortunately, that

Do you struggle with copywriting?

Here’s how to know if you do:

1. You sit down to write your sales letter, autoresponder, or advertisement, with your hands over the keyboard…and your fingers don’t move!
(If you don’t have know where to start, you’ll never ever finish.)

2. You wonder constantly "What do I say next?"
(Good copy follows a formula for getting a reader from where they are to where you want them to be: a buyer.)

3. Even after you’ve struggled for days or weeks, you still have a feeling that something is wrong — so you delete it and start over. Twice.
(If you don’t understand how copy is read by someone else — someone who is NOT you — you can’t truly know if your copy is going to be effective.)

Whether you struggle with your copy or not, it can still be good — even great — if it sells.

But usually, struggling with your copy is a sure sign that your