Read this Adwords advice even if you do not use Adwords or have no intention to.
Because even people who are already using Adwords aren’t aware of something it can do for them. It’s one of Adwords’ best features — but you won’t even find it in the documentation.
But before we get into this too deep, though, let me ask you a question.
Would you pay an expert in your field a few dollars to tell you EXACTLY what your customers wanted? What would it be worth to you if you KNEW, with absolute certainty, that the buyers of your …let’s use Widgets as an example … that the buyers of your Widgets were more interested in quality and reliability as opposed to price?
Or price rather than quality and reliability?
Would it be valuable for you to know that — by an overwhelming majority — buyers wanted plastic widgets rather than the old fashioned metal widgets?
You see, one of the things that Adwords can do for you — and this is very powerful and important — is to tell you