Tag: online business

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Ebook Creation Product Creation

Ebook Answers #11 – How to KickStart your Big Money Ebook

I used to think that the biggest problem with writing ebooks is getting started. We all have dreams, and passions, and knowledge — or simply a desire to sell something online — but a whole bunch of us have trouble actually writing those first words.

It turns out, though, that I might have been wrong.

The biggest problem is NOT writing those first words.

The biggest problem is writing those first words FIRST.

Okay, that’s got to be a bit confusing to you, so I’ll explain.

There’s a big difference between writing a small-money (or no-money) ebook, and writing an ebook that sells continually, throws off lots of money, and builds a business for you — what I call a Big Money Ebook.

Because, look, quite honestly, writing just any old small-money ebook is actually easy. Just type what you want to say into Microsoft Word. Tap. Tap. Tap.

You may feel fulfilled that you got it all down on "paper", but you’ll spend all of your time struggling to make it sell. It won’t.

(I just got an email the other day from a reader in Africa. He said, " I have several ebooks on a $18,000,000,000 yearly industry and yet i cannot seem to find the people (to buy it). " Sheesh.)

Great example. But just typing the words is not what we’re talking about here.

We’re talking about

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Off Topic

How to Get More Done in a Day

Are you a busy person? TOO BUSY?
Lots of people are. There’s lots to do, especially if you run your own business online, or as a consultant, or even a small "regular" company.
 
We "solo-preneurs" have to do EVERYTHING.
 
Let me ask you another question.
 
Are you productive?
 
I mean, being BUSY is one thing. That means you’ve got a long to-do list and are active all day long. But being PRODUCTIVE is entirely different.
 
Being productive means crossing off those items on your to-do list. Actually waking up with a shorter list tomorrow than you had today.
 
And it means that your business is GROWING as a result of your productivity, rather than stagnating because you have TOO MUCH TO DO.
 
About a month ago, I sent you a VIDEO about how to be more productive during the day. It’s by Eben Pagan — a man who has become so productive, his company has grown to $20 million a year and almost 100 employees.
 
The guy knows how to get things done — especially for people who run businesses like ours.
 
You can still see that free video here:
 
http://www.MarkPrefers.com/wakeup
 
The information in the free video will definitely help you get more done every day — as it has for me.
 
At Noon Pacific time, 3pm Eastern, Eben will be offering his entire "Wake Up Productive" program for a very short time — just today, I think — for a select few people who truly want to turn their ACTIVITY into PRODUCTIVITY.
 
…And CASH.
 
http://www.MarkPrefers.com/wakeupprogram
(Opens today at Noon Pacific, 3pm EDT)
 
The weird thing about Eben’s program is that it’s actually EASIER to be more productive than it is to struggle with what you’re doing now.
 
Whether you just watch the free video, or you decide that NOW is the time to really launch your business to greater success by becoming more productive, do what Eben says.
 
To Your Success,
 
–Mark Widawer
 
P.S. Can you think back over the last 30 days?
 
Was it effective? Did you meet your goals? Did your business grow?
 
And most importantly…ARE YOU HAPPY?
 
If the answer to any of those questions was NO, then you deserve better. You deserve the success that you want — to support yourself and your family.
 
All you need to do is "Wake Up Productive" every day.
 
http://www.MarkPrefers.com/wakeupprogram
 
(The site opens at Noon PDT, 3pm EDT)

Categories
Traffic Traffic & Conversion

Six Tips for Online Businesses to Survive and Thrive in Hard Times

Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people.

Yes, thousands of businesses will close their doors.

So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough?

Have YOU ever wondered that?

It’s a curious question, but the first reaction of most business people facing tough times is "cut the marketing"!!!

It is, after all, a very large expense in most companies. So it’s an easy line-item to cut.

But WHY, when you know that customers are going to be tougher to find, would you PURPOSELY stop looking for them?

If the pool of available prospects were shrinking, why do you add to your own suffering by REFUSING TO ATTRACT them?

You’d think — if business owners were rational people — that they would make the path from "prospect" to "customer" as slippery as possible during tough times.

You’d think that people who wanted their businesses to survive would redouble their advertising and marketing efforts during tough times so that THEIR PIECE OF THE PIE at least stayed the same, even as the pie itself became smaller. 

BUT THEY DON’T!

It’s as though they’ve decided that they don’t deserve to win — or to even survive.

They give up.

And that is very, very strange.

Don’t you still need to pay your employees? Feed your family? Protect your own future?

I’ve been thinking about this for the last week or so, as I’ve been avoiding cable news, newspapers and talk radio.

I thought a lot about this. And now I understand.

LET ME ASK YOU this question…

If you knew that when you

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