Last week we had our Testing and Tracking webinar, featuring Google Analytics and Google Website Optimizer.
The participants saw how powerful the Analytics information can be.
You can see where your customers come from, what keywords they used to get there, how long they stayed, and what they did there.
You even saw how to set up conversion goals in Analytics so you can see how effective your marketing is — whether it comes from Adwords or not.
And there's one feature which I showed you that can tell you whether your Adwords ads are more effective based on what position they appear.
In other words, Analytics will tell you where on the page your Adwords ads showed, and then how effective that ad was for you.
Then we got into Google's Website Optimizer, and saw how to set up a SIMPLE SPLIT TEST. And we saw how simple to understand Google makes the results.
** REPLAY AVAILABLE **
Fortunately, the replay is now available for you. You can watch it (and part 1 of the Squeeze Page Cash Machine series where we go over how to quickly and easily create a squeeze page that works) right now, by signing up here:
** FEEDBACK **
Also insightful were some of the comments I received after the session. Charles K. wrote:
"Finally! Someone who takes the time to incrementally explain all of the vagaries involved in setting up and properly maintaining a site. I have spent thousands of dollars and received far less than the information that you provided tonight. Thank you!"
** NEXT WEEK **
Next week we're reviewing your Squeeze Pages. Get ready to see all the squeeze pages get roasted on the hotseat. The goal isn't to be mean, but to make your squeeze pages BETTER than they already are.
It's not too late to catch the hotseat webinar, Live, if you sign up now.
You can do that here:
To Your Continued Success,