Most website designers believe that a blog is all about how it looks, or all about how it works. That's because a lot of web developers are graphic artists or programmers.
But you and I are marketers, and in today's Internet, really the most important part about a website is what it says, and how clearly it shows that.
In my Insider's Guide on SEO, which you can find in the Landing Page Cash Machine Workshop, I talk a lot about how to optimize a website for Search Engines.
The point there is that once a search engine gets to your website, you want it to know exactly what your site — and every page — is all about. So, you want to make sure that:
* You name your directories and pages with keywords
* You make title tags with your keywords
* You create headings with your keywords
* The links between pages are keyword rich
* You use your keywords in the first paragraph of each page
* Your images are named with keywords
. . . and on and on.
That way, the SE's will know your pages and your entire website are about your keywords.
Blogs naturally take care of many of these elements, and to make them do the rest (and lots more stuff that Search Engines like) is very easy. Take a look at the "Blogs for Marketers Techie Bonus Guide" that you should have received with this Insider's Guide for information about customizing your blog.
The magic of a blog is that once you get it set up right, it's very easy to add content in a consistent way so that the search engines find what they are looking for.